Quick disclaimer: I’m not affiliated with Shotdeck in any way, just sharing tools I use.

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I’m a filmmaker. I make films/videos for my day job. I’ve been making films ever since I attended an experimental independent film school in Sedona, Arizona. Many years ago. To give you an idea…


The most common question I get besides “What is an NFT(Non-fungible Token)?”, is “What’s the point of an NFT if you can make a copy?”

It’s true, I could just take a screenshot or duplicate any of the art works and most digital files online. Well, that’s fine and I…


Growing up I played guitar. A lot. I played many genres from metal to reggae and studied Jazz. You could say I had a “traditional” jazz training. I was accepted into Cornish College of the Arts for Jazz guitar and I ended up dropping out the first day to explore…


Over the past week I’ve been participating in the NFT art scene. Mostly learning about myself through others art, witnessing and participating in great ideas, thanking artists for sharing and genuinely wishing the best for the artists that move me.

Something I’ve noticed along the way is the vast degree…


I’ve been keeping blockchain in my peripheral since around 2014 and watching it evolve from the side lines. I’m not a developer so I didn’t dive into the nitty gritty knowing how many times I’ve tried to become better than basic(not the programming language :P) at code.

Around that time…


Moments before the sun comes out to melt the frost of the budding rose. — Redmond, WA

There’s something new under the sun. An ingredient for uniqueness.

One can create something if they have the correct pieces and tools to make it with. Blueprint/idea + ingredients/pieces + tools/two hands = Some thing.

There are only 12 notes in the western scale but we end up with many…


The path is right in front of you, you just have to take it:)

I use to ask myself this question a lot and thought that I should first identify the voice I want to sound like and then try to shape my work to be that voice. It has never worked well for me.

Then it hit me. I should write in my…


Did this image get your attention?

Some marketing these days is focused solely on getting attention through manipulation and then preying on their weaknesses. It doesn’t have to be this way. It doesn’t seem effective in any sense except maybe getting a sale. End of relationship.

Can we nuture the person’s attention that we are given…


Stay focused on your beacon.

Too many people try to fit too much into a short video and it becomes ineffective or meaningless.

Did you gain your customers trust? Did they click on that button? Did they tell their friends? Did they check out your website? Did they check out your new line of products/services…


There’s something about great stories that grab and hold our attention.

We are lead along by bits of information that trigger sensations within us that resolve into experiences. Sometimes an exprience that can make a dramatic change in the way we percieve something, someone or everything.

It is through the…

Paul Stoll

Seattle based Video Producer + Cinematographer + Musician

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